Marketing
Projects where we ran growth, community and launch work.
Digital marketing
We base growth on measurement, not guesswork. We find the right audience, reach it with the right content and move the budget based on results.
Scope
What we cover
We don’t build marketing as separate channels but as one connected growth system. Ads, social media, influencers, PR and SEO feed into the same measurement setup, and each week the budget moves toward the channel that’s working. We’ve run growth, community and launch work on projects like Candao, WeFi, SoSoValue, ChainGPT and Lucidum, and we designed the community and partner setup for our own product, Parisedu.
Performance ads
We set up campaigns on Meta, Google and TikTok with an audience, creative and budget plan. We track every ad against conversion data and quickly swap out the creatives and audiences that aren’t working.
- Ad account and conversion tracking setup
- Audience and creative test plan
- Set of creative variations
- Weekly budget and performance report
Social media management
We prepare a content plan that fits your brand’s voice and manage posts and comments on a regular schedule. We separate the content that drives engagement from the content that drives sales, and rebuild the plan every month.
- Monthly content calendar
- Post, Reels and Story designs
- Comment and message management
- Monthly account report
Influencer marketing
In crypto marketing we work with a global network of more than 800 influencers; in other industries we find creators whose audience overlaps with yours. We run the brief, content approval, publishing follow-up and measurement from start to finish.
- Creator shortlist with audience analysis
- Campaign brief and approval schedule
- Tracking links and discount codes
- Publishing and results report
PR and content
We write press releases and your stories in the language each outlet uses. In crypto, we have experience publishing on more than 1,000 global news sites, including outlets like Yahoo Finance, Cointelegraph, BeInCrypto and Bitcoinist.
- Press release and news copy
- Target media list and distribution plan
- Blog posts and long-form content
- Publication links report
SEO and ASO
We shape your site and app around the words people use when they search for you. With technical SEO, a content plan and store page optimization, we build a traffic channel that doesn’t depend on ad spend.
- Technical SEO audit and fix list
- Keyword and content map
- App Store and Google Play listing copy
- Monthly rankings and traffic report
Analytics and conversion optimization
With GA4, tag management and ad pixels, we make each channel’s real contribution visible. We find where visitors drop off and improve the pages with A/B tests.
- GA4 and Google Tag Manager setup
- Conversion funnel and event plan
- Looker Studio report
- A/B test plan and results
Launch campaigns
For a new product, feature or token launch, we bring the KOL, PR, ad and community steps into one schedule. From the waitlist to the first month after launch, every day’s work and its owner are clear.
- Launch calendar and channel plan
- Messaging and creative set
- Announcement and press kit
- Post-launch review report
Partner and affiliate programs
We design programs where partners promote you with their own link and earn commission on valid sales. We took this approach when we designed the Parisedu Partner program and its promotional materials.
- Commission and payout rules
- Content and materials kit for partners
- Tracking link setup
- Partner performance report
Examples
The kind of work we ship
Concepts we designed in the studio to show what work in this area looks like. Client names and data are examples.
Try it
Let us show you instead
We built this small piece as an example of the service. Play with it for a bit, then let’s talk about what we could build for you.
See the other eight demosWho we work with
Projects we market and partner with.
Backed by our global network of 800+ crypto influencers and PR work across 1000+ news sites.
- 10+software projects
- 20+collaborations
- 800+influencers in our global network
- 1,000+news sites carrying our PR
Collaborations
Platforms and projects we worked with on campaigns, listings and quests.
- Quant Network
- Galxe
- Layer3
- Zealy
- TaskOn
- Binance Square
- CoinMarketCap
- CMC Community
- CoinGecko
- CoinPaprika
- Chainlink
- Trust Wallet
- MetaMask
- WeFi
- +20 projects
PR and media
Outlets that published our crypto marketing news and PR work.
- Yahoo Finance
- Cointelegraph
- BeInCrypto
- Bitcoinist
- +1000 global news sites
Our work
Parisedu Club and Partner
We designed the community and partner programs that take members from discovery to sale, along with their promo visuals.
Parisedu case studyProcess
How it runs
Measurement setup
First we decide what to measure, and set up GA4, pixels and conversion events correctly. We don’t put budget into a channel we can’t measure.
Audience and message
We pin down who we’re talking to, which problem we’re addressing and in what language, and choose the channels to match.
Testing
With controlled budgets we try combinations of audience, creative and offer, and let the data pick the winners.
Scaling
We gradually raise the budget on the channels and creatives that work, and widen the reach with influencers, PR and content.
Reporting and a new plan
With a weekly dashboard and a monthly review, we share openly what’s working and rebuild the plan around the data.
Why Gosedu
Working with us
Measurement comes first
Every campaign starts once the measurement setup is in place. Each week you see on the same dashboard where the budget went and what it brought back.
A wide network in crypto marketing
A global network of more than 800 influencers, experience publishing on more than 1,000 news sites, and joint work with platforms like Galxe, Zealy, CoinMarketCap and Binance Square.
Creative under the same roof
Design, video and animation are made in the same studio, so you don’t wait on outside teams for new creatives to test. The campaign keeps its pace.
Tools we use
- Meta AdsFacebook and Instagram ads
- Google AdsSearch, YouTube and Performance Max
- TikTok AdsShort video ads
- X AdsTech and crypto audiences
- GA4Web and app analytics
- Google Tag ManagerTag and event management
- Looker StudioReporting dashboards
- HubSpotCRM and email automation
- SemrushKeyword and competitor research
- Search ConsoleSearch visibility
FAQ
Common questions
What’s the minimum ad budget?
There’s no fixed number; it depends on your industry, target market and product price. We suggest starting with a budget large enough to collect meaningful data during testing, then raising it as results come in. Ad spend and our service fee are separate line items.
When will I see results?
Early data starts coming in during a campaign’s first days, but a sound assessment depends on finishing the testing phase. How long that takes depends on the number of channels, the budget and the length of your sales cycle. Channels like SEO take longer to mature than ads.
How do you choose influencers?
We look less at follower counts and more at who the audience is, whether the engagement is real, and the creator’s past work. We give each collaboration its own tracking link or code and measure results by channel.
Who keeps the ad accounts and data?
The accounts and data are set up in your name, and we work on them as authorized users. When our work together ends, all accounts, creatives and reports stay with you.
Can you run ads for crypto projects?
Meta, Google and X have separate rules for crypto ads, and some countries require prior approval; we plan campaigns around these rules. Where ads are restricted, we work through KOLs, PR, quest platforms and community channels. We don’t use messaging that promises returns on any channel.
Let’s start
Let’s talk about your project.
Tell us in a few sentences what you want to build, and we’ll come back with a roadmap and a quote.
